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Story of a Titan: Richard A. Viguerie

Richard A. Viguerie was born on September 23, 1933, in Golden Acres, Texas, (outside of Houston) and grew up in a modest, hardworking family. He was the oldest of two children and was raised in a devout Catholic household. Viguerie graduated from the University of Houston in 1958 with a degree in Political Science.

POLITICAL CAREER AND DIRECT MAIL MARKETING PIONEER

Richard Viguerie\’s political career began in the early 1960s when he became Executive Secretary of Young Americans for Freedom where he became familiar with the power of direct mail marketing. After realizing the potential of this medium for mobilizing conservative voters, Viguerie founded his own company, The Viguerie Company, in 1965.

Viguerie\’s innovative use of direct mail marketing revolutionized the way political campaigns were run. He was able to micro-target specific voter segments by using demographic information, which allowed campaigns to reach out to potential supporters more efficiently. By the 1970s, Viguerie\’s company was managing direct mail fundraising efforts for conservative candidates and organizations across the United States.

INFLUENCE ON THE CONSERVATIVE MOVEMENT

Richard Viguerie\’s direct mail campaigns played a crucial role in building the modern conservative movement. He was instrumental in promoting conservative causes, such as pro-life, anti-tax, and anti­ communist initiatives. Viguerie\’s direct mail strategies helped to elect prominent conservative politicians like Ronald Reagan, and his efforts were pivotal in establishing the conservative movement as a significant force in American politics.

He has been a prominent commentator and author on conservative issues throughout his career, with several books to his name, including \”The New Right: We\’re Ready to Lead\” {1981) and \”America\’s Right Turn: How Conservatives Used New and Alternative Media to Take Over America\” {2004). His most recent book is “GO BIG – The Marketing “Secrets” of Richard A. Viguerie” {2021}.

LATER YEARS AND LEGACY

In his later years, Richard Viguerie has continued to be active, working 12-13 hours a day, 5 ½ days a week as Chairman of an 85-person marketing company. As an elder statesman of the conservative movement, his expertise and insight are highly valued.

Richard A. Viguerie\’s life and accomplishments illustrate his profound impact on the conservative movement in America. As a pioneer in direct mail marketing and a tireless advocate for conservative causes, he has played an instrumental role in shaping the political landscape of the United States. His innovative strategies and relentless passion for conservatism have made him a true icon of the movement. He is a constant inspiration for Grassroots Young Conservatives, I first heard of Richard Viguerie when I was in High School. Richard Viguerie is a titan in the Conservative movement and America.

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